Over the past two weeks, Tusk, the disturbing thriller about a mildly attractive human's forced descent into the world of pinnipeds, has netted a measly $1.4 million at the box office. Tusk wasn't a critical success either. It's hovering at 42 percent from critics on Rotten Tomatoes, and it hasn't performed much better with the site's users (58 percent), who are generally kinder.
Seeing that no one was paying to see his "bad" movie, Kevin Smith, Tusk's director, took to Twitter to plead for more people to see his movie at the theaters:
The question of why no one went to see a bad movie isn't exactly a mystery. But Smith is very much capable of making good movies (Clerks, Mallrats), and he has a pretty big following. In short: How could Tusk perform this poorly? Have people not forgiven Justin Long? Are people not entertained by the prospect of someone being turned into a walrus?
Smith actually has a pretty good idea of why Tusk has bombed, and he gave a thoughtful autopsy of Tusk's box office woes on Reddit on Monday. One of the reasons, he explained, was the distribution.
"The 600 screen release was way too ambitious," he wrote. "If you're going to open on that many screens, you have to spend far more than we did to let people know there's a movie in theaters at all. We could have likely done close to the same opening number on half the amount of screens."