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Watch this weird new ad urging women to break up with their boyfriend Barack Obama

Andrew Prokop is a senior politics correspondent at Vox, covering the White House, elections, and political scandals and investigations. He’s worked at Vox since the site’s launch in 2014, and before that, he worked as a research assistant at the New Yorker’s Washington, DC, bureau.

Since 2012, Democrats have increasingly portrayed Republicans as waging a "war on women." Now, one GOP outside group is ready to fight back — with this weird new ad in which a formerly lovestruck woman says she's ready to dump "Barack":

"In 2008, I fell in love. His online profile made him seem so perfect. Smart, handsome, charming, articulate," the actress begins. Then things take a turn for the creepy: "He's on my emails and text messages, spying on me." The actress adds, "He thinks the only thing I care about is free birth control, but he won't even let me keep my own doctor."

At the conclusion of the ad, the actress says, "I know I'm stuck with Barack for two more years. I get that. But I'm not stuck with his friends." So far, the ad is reportedly airing in North Carolina, where Democratic Senator Kay Hagan is facing a tough reelection fight. (Update: A reader writes in to inform us that it's airing in Colorado as well.)

The ad was made by political consultant Rick Wilson and paid for by a group called Americans for Shared Prosperity, which is headed by wealthy California businessman John Jordan. Politico's Maggie Haberman interviewed Jordan recently, and he said that his goal was "to communicate with women voters in a way that outside groups and campaigns haven't." He added, "The purpose of this is to treat women voters more like adults."

(Hat tip to Dr. Michael Bitzer and the Upshot's Nate Cohn for flagging the ad on Twitter.)

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