This is a real burger from Burger King that real people are expected to really eat:
Two questions. First — what? And second — why? In God's name, why?
As for what, it's an all-black burger being rolled out by Burger King. And I do mean all-black. According to Kotaku, citing the Japanese-language outlet NariNari, it has "buns made from bamboo charcoal, an onion and garlic sauce made with squid ink, beef patties made with black pepper, and black cheese, which is also apparently made with bamboo charcoal."
As for why — maybe the last one sold well? Apparently, Burger King Japan had previously made a burger with black buns and black squid-ink ketchup. McDonald's China did something similar, as did the French fast food restaurantQuick. Quick's version was as The Dissolve notes, a tie-in with the 3-D release of The Phantom Menace in 2012, and was titled the "Dark Vador" burger.
The movie tie-in thing kinda makes sense. But Burger King Japan and McDonald's China have no excuse. I mean, does this really look appetizing?
I guess it's just one of life's little mysteries. Like why Roy Rogers still exists.
Correction: The original version of this post called the "Dark Vador" burger a misprint. "Dark Vador" is actually the French name for Darth Vader.