Finally, a burger that grosses out vegetarians and meat eaters alike

This is a real burger from Burger King that real people are expected to really eat:

WTF, Burger King. (Kotaku)

Two questions. First — what? And second — why? In God's name, why?

As for what, it's an all-black burger being rolled out by Burger King. And I do mean all-black. According to Kotaku, citing the Japanese-language outlet NariNari, it has "buns made from bamboo charcoal, an onion and garlic sauce made with squid ink, beef patties made with black pepper, and black cheese, which is also apparently made with bamboo charcoal."

As for why — maybe the last one sold well? Apparently, Burger King Japan had previously made a burger with black buns and black squid-ink ketchup. McDonald's China did something similar, as did the French fast food restaurantQuick. Quick's version was as The Dissolve notes, a tie-in with the 3-D release of The Phantom Menace in 2012, and was titled the "Dark Vador" burger.

(Mintinbox.net)

The movie tie-in thing kinda makes sense. But Burger King Japan and McDonald's China have no excuse. I mean, does this really look appetizing?

Ewww — and I love cheese. (Mic)

I guess it's just one of life's little mysteries. Like why Roy Rogers still exists.

Correction: The original version of this post called the "Dark Vador" burger a misprint. "Dark Vador" is actually the French name for Darth Vader.

Will you support Vox’s explanatory journalism?

Millions turn to Vox to educate themselves, their family, and their friends about what’s happening in the world around them, and to learn about things that spark their curiosity. Financial contributions from our readers are a critical part of supporting our resource-intensive work and help us keep our journalism free for all. Please consider making a one-time contribution to Vox today.

One-Time Monthly Annual

$95/year

$120/year

$250/year

$350/year

Other

$

Yes, I'll give $120/year

Yes, I'll give $120/year

We accept credit card, Apple Pay, and Google Pay. You can also contribute via