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When crafting a press release, incorporating quotes from respected sources can enhance the credibility and attraction of your story. Adding quotes from relevant experts or company leaders can offer context and insights into the topic. It is essential to ensure that the quotes are precise and match the tone and message of the release. It is also critical to keep the key message in mind and target the right audience. You can refer press release templates to get an idea of a professional press release. Apart from quotes, another effective strategy to make your press release more engaging is to include fact-based infographics, which can capture the attention of journalists and result in greater coverage across various news platforms.