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Stop canceling normal people who go viral

The misery of the Hype House

The exhausting concept of the “2022 rebrand”

The year of garbage internet trends

Is a new kind of religion forming on the internet?

The hyperspecific gift guides of TikTok

“Indie Sleaze” and “Internet Awesomesauce”: Meet the woman schooling TikTok on niche aesthetics

Anatomy of a TikTok hunk

An evening offline with the fairytale goddesses of Instagram

What happens when your favorite thing goes viral?

What’s the deal with fictional influencers?

24 hours offline with the VIPs of NYC TikTok

Meg Ryan fall and the unsettling joy of another pandemic autumn

What would a healthy social media platform even look like?

The D’Amelio kids are not all right

Meet the most hilariously weird model on TikTok

He’s All That is a Hallmark movie for Gen Z

Are you ready for the return of prep?

Bama Rush TikTok, explained and explained and explained

Chaos edits are the only thing that makes sense anymore

How TikTok became a haven for queer and questioning kids

Olympics TikTok is one of the best parts of the Games

Hot girl culture is whatever you want it to be

The child tax credit is blowing up on TikTok. That should tell lawmakers something.

How should an influencer sound?

How TikTok’s hate speech detection tool set off a debate about racial bias on the app

TikTok’s catfish problem is worse than you think

The life cycle of a viral product

What stories about influencer drama totally miss

Digital blackface led to TikTok’s first strike

Everyone’s thirsty for friends

The soothing, slightly sinister world of productivity hacks

Travelers have gotten rowdy. This Instagram account aims to keep them in line.

TikTok’s Trump problem is now TikTok’s Biden problem

The emptiness of “couple goals” TikToks

Do we really need influencers’ Israel-Palestine hot takes?

The influencers are burned out, too

The blandness of TikTok’s biggest stars

The real story behind TikTok

Hey bestie, why is everyone saying “hey bestie” online?

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