Marketing is constantly begging for our attention. We’re surrounded by lights, commercials, and advertisements everywhere we go. The constant traffic crowding our vision and pumping through our headphones is effective, but there’s another form of marketing that’s almost too subtle to detect: the marketing for your nose.
The idea of scent marketing might immediately transport you back to a dark Hollister store, with loud music pumping as you desperately try to find the size on the jeans you’re looking at. But experiences like those are few and far between.
Scent marketing has been around for years. We sat down with Farah Abassi, the founder of scent branding company Aroma360, to learn more about the ins and outs of the industry and why “less is more” when it comes to scent.
Check out the video above to learn more about the types of scent marketing and the places that utilize it to enhance your experience. Plus hear more about how it can go entirely wrong.
You can find this video and all of Vox’s videos on YouTube. Subscribe for the latest.
Will you support Vox’s explanatory journalism?
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:
First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.
Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)
If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.
Yes, I'll give $5/month
Yes, I'll give $5/month
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
