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Why Big Tech isn’t fighting Trump in public this time

Apple, Google, and Amazon fought loudly against Trump over immigration. Now he’s attacking them and they’re quiet.

Donald Trump speaks in the Oval Office before signing an executive order that’s supposed to regulate social media, on May 28.
Doug Mills-Pool/Getty Images

Earlier this week, the president of the United States signed an order that’s meant to cripple many of America’s most powerful internet companies. Or, at the very least, punish them.

So what do America’s most powerful internet companies have to say about that?

Not very much. Or, at least, not much publicly.

Which may mean they don’t take Donald Trump’s threat very seriously. Or they don’t want to anger Donald Trump. Or both.

Yes, Mark Zuckerberg went on Fox News in advance of Donald Trump’s executive order to criticize Twitter for fact-checking Trump. It was a gambit to speak directly to Trump, as many Fox News hosts and guests try to do. And Twitter CEO Jack Dorsey — currently the focus of Trump’s anti-tech focus — spoke out on Twitter.

But the rest of Big Tech? Barely a peep.

Yesterday, Google sent out a muted statement to reporters who asked the company for comment: “We have clear content policies and we enforce them without regard to political viewpoint. Our platforms have empowered a wide range of people and organizations from across the political spectrum, giving them a voice and new ways to reach their audiences. Undermining Section 230 in this way would hurt America’s economy and its global leadership on internet freedom.”

Not a stirring call to arms. But at least it was ... something. Other tech giants, including Microsoft, Amazon, and Apple, haven’t uttered a word about the order.

That order, again, is aimed at neutering or abolishing Section 230 of the Communications Decency Act — one of the key legal pillars of the internet as we know it. Tl;dr: Section 230 says tech companies can’t be held liable for most things their users put on their platforms.

Section 230 is crucial to your business if you’re a “platform” company like Twitter, Facebook, or Google’s YouTube, which all depend on user-generated content. It’s also potentially important for Amazon, which effectively runs its own platform that connects buyers and sellers. And it’s just generally important for anyone who uses the internet to say or find whatever they want. So, everyone.

This week’s order and tech’s nonreaction to it is a striking change from the early days of the Trump presidency in January 2017, when seemingly every tech company loudly announced their fierce opposition to a Trump executive order that banned travel from seven predominantly Muslim countries. Tech leaders lined up to denounce the travel ban and promised their employees and customers that they’d fight the ban in court. Google co-founder Sergey Brin even joined anti-ban protestors at the San Francisco airport.

What’s different now?

A few things, according to tech executives I’ve talked to. Here are some of the rationales I’ve heard, which aren’t necessarily mutually exclusive:

  • The most straightforward explanation: Many big tech companies — along with most legal observers — think this executive order won’t survive the legal challenges it will immediately face. Some of them also think Trump knows this and doesn’t really care: He just wants a fight with the tech companies (either because he thinks it’s a fight a portion of his base wants to see or it’s a distraction from a pandemic that has killed more than 100,000 Americans, or both).
  • Tech executives, like the rest of us, have also picked up on the fact that Trump says all kinds of things he doesn’t believe or has no intention of doing. This one is different in that he signed something, but that doesn’t mean he’s going to expend much effort trying to make it happen. Says one executive I talked to today: “There’s a lot of things that when [Trump] started, we believed were real things, with real power behind it. We’ve learned.”
  • The 2017 travel ban had a direct and immediate impact on tech companies, their employees, and their families. This week’s executive order could theoretically do that, but not right away.
  • While this week’s order is theoretically aimed at Twitter, Facebook, and YouTube — the three platforms at the center of debates about political content and speech — many executives think it’s really aimed at Twitter since that’s the platform that started fact-checking and flagging Trump’s messages this week. So if you’re not Twitter, this reasoning goes, why step into a pointless fight?

One argument I didn’t hear but am happy to serve up myself: Tech executives, like other business leaders, have figured out that the best way to get stuff done in the Trump administration — or to not have things done to you — is to not publicly fight with Trump and then get his ear in private. Apple’s Tim Cook, for instance, seems to walk that line quite effectively.

But all of this seems to be varying ways of saying the same thing: After three-plus years, tech executives don’t take the president of the United States very seriously anymore. And they’re willing to endure Trump’s tantrums as long as they don’t think they’re going to turn into something more serious.

If you’re someone who would still like to see leaders stand up in public and denounce Bad Ideas on the record because it’s important to oppose Bad Ideas before they become Popular Ideas — and I’m one of those — then this stance is disappointing. And worrisome. Because if we’ve learned one thing from the Trump era, it’s that unimaginable things become real things much quicker, and much more often, than we would ever dream of.

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