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Influencers

Vox's coverage of influencers and their impact on our culture.

What YouTube hustle gurus are really selling you

By Rebecca Jennings March 15

How the Great Recession paved the way for influencers to inherit the earth

By Rebecca Jennings March 1

The arrest of misogynist influencer Andrew Tate, explained

By Rebecca Jennings January 4

Everybody wants to be a LinkedInfluencer

By Rebecca Jennings October 26, 2022

So your kid wants to be an influencer

By Rebecca Jennings August 31, 2022

Not Okay is a horror movie for the influencer age

By Rebecca Jennings July 20, 2022

TikTok is full of shady secret advertisements

By Sara Morrison July 11, 2022

Where teen influencers go to become actors

By Rebecca Jennings March 15, 2022

A TikTok food star on why gas stoves are overrated

By Rebecca Leber December 9, 2021

What’s the deal with fictional influencers?

By Rebecca Jennings October 19, 2021

24 hours offline with the VIPs of NYC TikTok

By Rebecca Jennings October 5, 2021

The D’Amelio kids are not all right

By Rebecca Jennings September 14, 2021

Wealth inequality exists among influencers, too

By Beatrice Forman September 1, 2021

How should an influencer sound?

By Rebecca Jennings July 13, 2021

Do we really need influencers’ Israel-Palestine hot takes?

By Rebecca Jennings June 1, 2021

The influencers are burned out, too

By Rebecca Jennings May 25, 2021

The blandness of TikTok’s biggest stars

By Rebecca Jennings May 18, 2021

The race to become a Clubhouse influencer

By Peter Kafka March 3, 2021

How influencers are being recruited to promote the Covid-19 vaccine

By Rebecca Heilweil December 14, 2020

The future of the vote

Inside the Biden campaign’s surprising influencer strategy

By Rebecca Heilweil September 22, 2020

How The Bachelor became a launchpad for influencers

By Arielle Duhaime-Ross and Byrd Pinkerton February 24, 2020

People love Trader Joe’s so much there are now professional Trader Joe’s influencers

By Rebecca Jennings November 6, 2019

Meet the Instagrammers who try on clothes so you don’t have to

By Rebecca Jennings October 24, 2019

Sobriety is having a moment. Here come the influencers.

By Molly McHugh June 18, 2019

Lil Miquela and the virtual influencer hype, explained

By Kaitlyn Tiffany June 3, 2019

“Patient influencers” are the latest Instagram trend, and they want to sell you drugs and devices

By Suzanne Zuppello February 15, 2019

How and why do influencers make so much money? The head of an agency explains.

By Chavie Lieber November 28, 2018