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How Factory Farming Ends

The fight against the meat industry has been rocky. Can it be won?

Marina Bolotnikova
Marina Bolotnikova is a deputy editor for Vox’s Future Perfect section. Before joining Vox, she reported on factory farming for national outlets including the Guardian, the Intercept, and elsewhere.

What if we told you that there is a simple way for humanity to slash climate-warming emissions, help prevent the next pandemic, and simultaneously eradicate one of the most significant moral atrocities of our time — one that nearly all of us bear some responsibility for?

We’re talking, of course, about factory farming. In 2024, it’s hardly a secret that the billions of animals raised for food are treated abysmally. They are, to name just a few standard industry practices, caged, mutilated without pain relief, and intensively bred to the point that they live in chronic pain and even struggle to stand up, before being slaughtered, often painfully.

The sheer scale of this system defies comprehension. Every year, humans kill 80 billion land animals — 10 times more than there are people on Earth — and an even larger, poorly tracked number of fish.

If the cost to animals wasn’t bad enough, industrial animal agriculture also spells peril for us: It fuels antibiotic resistance and zoonotic disease threats that keep scientists up at night. It’s a massive environmental liability, emitting what researchers estimate is between 14 percent and 20 percent of global greenhouse gas emissions and devouring more than one-third of the planet’s habitable land.

Yet factory farming is only expanding its reach around the globe, despite decades of animal advocacy striving to stop it, because it’s the most efficient way to produce lots of meat for a world of 8 billion people.

We think there’s a better way. This week, Future Perfect is publishing How Factory Farming Ends, a package of stories on the past and future of the movement against factory farming; its struggle to change our culture, politics, and palates; and how it might yet make real progress. This series is supported by Animal Charity Evaluators, which received a grant from Builders Initiative.

Some stories delve into the animal rights movement’s fraught relationship with the climate and public health communities, and the prospects for building meaningful coalitions. Others scrutinize the animal rights movement from its 19th-century glory days, when vegetarianism was popular among utopian social reformers, to its present-day alienation from other progressive causes, to the messy, often maddening but essential legacy of People for the Ethical Treatment of Animals (PETA).

Our hope is that these stories will challenge policy leaders and the broader public to imagine a kinder, saner, truly sustainable food system.

Marina Bolotnikova, deputy editor, Future Perfect

A photo illustration shows two eye shapes filled with images of pigs in cages. An image of a young boy excitedly looking at a plate of hot dogs is in the background.
Mark Harris for Vox

Humanity is failing one of its greatest moral tests

The long, maddening, glorious, vital fight against factory farming.

By: Marina Bolotnikova


An illustration of a row of cows with a dark cloud of smoke coming off of them and covering the sun. To the right, there’s a cow with a price sticker on its head.
Mark Harris for Vox

The world’s most powerful environmental groups help greenwash Big Meat’s climate impact

Organizations such as the World Wildlife Fund are laundering Big Meat’s propaganda. At what cost?

By: Kenny Torrella


A photo illustration with a bright red background shows a scene of over-fishing. Images of the Supreme Court, a bullhorn, and hands exchanging money surround the central scene.
Mark Harris for Vox

If the left is serious about saving democracy, there’s one more cause to add to the list

Animal rights must become a core issue for progressives.

By: Astra Taylor and Sunaura Taylor


An illustration shows a venn diagram with a chicken and soy plant in the left circle, a caduceus symbol and hazmat-suited figured in the right circle, and an image of the earth in the center overlapping section.
Mark Harris for Vox

Ditching factory farming can help prevent another pandemic

The neglected environmental and health benefits of fighting Big Meat — for humans.

By: Jonathan Safran Foer and Aaron Gross


You’re wrong about PETA

The nonprofit is a punchline. It’s also forced the world to face factory farming, animal cruelty, and our own hypocrisy.

By: Jan Dutkiewicz


A photo illustration shows a plant on the left side, a hand moving a lever in the direction of chickens in cages. Above the hand, there is a gauge chart with a large red section reading “Never Vegan.”A photo illustration shows a plant on the left side, a hand moving a lever in the direction of chickens in cages. Above the hand, there is a gauge chart with a large red section reading “Never Vegan.”
Mark Harris for Vox

Vegans are radical. That’s why we need them

Society is at war with animals. Vegans are the dissenters.

By: Jishnu Guha-Majumdar


I’m a Black vegan. Why don’t you see more of us?

People of color are more likely to be vegan. But the animal rights movement still has a white face.

By: Noella Williams


An illustration of a hamburger set on a tall stack of policy papers on the left. A dark cloud looms above it. On the right side, a carton of soy milk sits on top of a very short stack of papers. A kidney bean, strawberry and apple float around the soy milk.
Mark Harris for Vox

American government built the meat industry. Now can it build a better food system?

The plant-based protein movement goes to Washington.

By: Kenny Torrella


A collage of torn up pieces of the seal of the U.S. Department of Agriculture, “Got Milk?” ads, and a vintage cartoon still showing a family enjoying tall glasses of milk.
Mark Harris for Vox

19th-century animal rights activists had a lot of moxie. Here’s how to get it back.

The meat industry took away your food options and made activists the enemy. It doesn’t have to be that way.

By: Crystal Heath


Calf on a dairy farm in Canada.
Jo-Anne McArthur / We Animals Media

The animal rights movement was once locked in bitter debate. Now it’s getting things done.

A short history of effective animal advocacy.

By: Kelsey Piper


Credits

Editorial Lead: Marina Bolotnikova

Project Managers: Marina Bolotnikova and Elizabeth Price

Editors: Marina Bolotnikova, Izzie Ramirez, Dylan Scott, Bryan Walsh

Story Format Editor: Izzie Ramirez

Reporters: Marina Bolotnikova, Jan Dutkiewicz, Jonathan Safran Foer, Aaron Gross, Jishnu Guha-Majumdar, Crystal Heath, Kelsey Piper, Astra Taylor, Sunaura Taylor, Kenny Torrella, Noella Williams

Art Director: Paige Vickers

Artists: Mark Harris, Sue Coe, Alexandra Genova

Style & Standards/Fact-checkers: Colleen Barrett, Elizabeth Crane, Anouck Dussaud, Kim Eggleston, Melissa Hirsch, Kelsey Lannin, Caitlin PenzeyMoog, Sarah Schweppe

Audience/Comms: Bill Carey, Gabby Fernandez, Shira Tarlo, Kelsi Trinidad, Amani Orr

Editorial Director: Bryan Walsh

Special Thanks: Nisha Chittal, Oshan Jarow, Lauren Katz, Swati Sharma, Paige Vega, Elbert Ventura

This series is supported by Animal Charity Evaluators, which received a grant from Builders Initiative.

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