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Vox Future Perfect reporter Kelsey Piper writes about global problems and the new solutions that are emerging to address them. In 2019, that’s meant covering an initially niche topic that’s grown into a big, mainstream story: meatless meat.
Over the course of the past few months, Kelsey has written at length about leading plant-based meat companies Beyond Meat and Impossible Foods, and their attempts to expand the market for their meatless burgers, ground beef, and sausages. She’s also examined how the meatless meat industry — buoyed by interest from bullish investors — could help alleviate some of the biggest problems associated with conventional meat production, from the cruelty it inflicts on animals to the destruction of wildlife habitat it brings about to the role it plays in climate change.
On Wednesday at 2 pm ET/11 am PT, you can join Kelsey on Reddit to ask her anything about the rise of meat alternatives, and what it could all mean for the future of protein, and the world.
Ahead of the AMA, read Kelsey’s coverage:
- What exactly is “meatless meat?” Does it actually taste like meat? And is it any healthier?
- Impossible Foods is a $2 billion company.
- Beyond Meat was the first plant-based meat company to go public. Its IPO was a stunning success.
- The country’s biggest meat companies — including Tyson Foods and Perdue Farms — are investing in meat alternatives.
- Consumers in India and China are more interested in lab-grown meat than their American counterparts.
- A recent book makes the case that alternatives to animal products can end the atrocities involved in factory farming.
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