Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of issues with relying on ads and subscriptions to keep the lights on:
1. Advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan.
2. We’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — we believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
It’s important that we have several ways we make money, and that’s why we ask readers for help keeping Vox free. Our goal today is for 47 Vox readers to pledge an annual financial gift to Vox to help us keep our work free for everyone. Will you become one of them?