Kaitlyn is a reporter covering consumer technology and internet culture at The Goods by Vox. She previously covered fandom and online communities at The Verge, and wrote a weekly newsletter about Jake Gyllenhaal for exactly one year.
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The never-ending, very confusing battle for Etsy’s soul
The people who built Etsy dreamed of remaking commerce with their bare hands. Fifteen years later, its sellers are being asked to compete with Amazon.