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The next frontier for Big Data might be your trash

How the recycling industry is using RFID technology to understand and improve the journey of used plastic goods

This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff.

As the global demand for plastic continues to surge, it’s becoming more important than ever to optimize recycling so that used plastics can be turned into the building blocks for new items.

Beverage giant Keurig Dr Pepper has committed to make all of their Keurig K-Cup® pods recyclable by the end of 2020. They started by changing the material used in their K-Cup® pods to polypropylene, a sought-after plastic for recycled material.

Another big commitment from Keurig was investing in innovative new technologies to help bring the recycling process into the digital age, and to improve the recycling industry as a whole.

In this video, we explore how Keurig collaborated with recycling partners to use RFID technology in the sorting process in order to learn more about what happens to their K-Cup® pods after they arrive at a recycling facility.

To discover more about Keurig’s recycling initiatives, head to

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