clock menu more-arrow no yes mobile

Filed under:

Convention polling bounces, explained

Conventions usually shake up polling in the short term, but do those effects last?

If you buy something from a Vox link, Vox Media may earn a commission. See our ethics statement.

Donald Trump’s speech at the Republican convention in 2016.
Donald Trump’s speech at the Republican convention in 2016.
John Moore/Getty Images
Andrew Prokop is a senior politics correspondent at Vox, covering the White House, elections, and political scandals and investigations. He’s worked at Vox since the site’s launch in 2014, and before that, he worked as a research assistant at the New Yorker’s Washington, DC, bureau.

During convention week, a presidential candidate’s party gets saturation media coverage, with major speeches being aired in primetime. The candidate tries to show off an all-star team of supporters, and to broadcast a message that will win the support of voters in crucial states. That’s the main purpose of the conventions in the modern era — not to conduct party business, but to try to swing the election.

So how often do conventions actually make a difference?

If the question is whether conventions affect the polls in the short term, the answer is a resounding yes. In fact, a “post-convention bounce” is one of the most consistent and well-documented patterns in presidential polling — most candidates get one, though not all do, and the magnitude varies.

There are, of course, two conventions, and one has to go before the other (traditionally, the incumbent president’s party goes second, which is the case this year). So it’s common for the effects of the second convention to quickly dampen or drown out the effects of the first. In the four most recent presidential elections, in fact, the candidate with the second convention emerged with a poll lead that lasted weeks or even a month.

Yet in each of these cycles, polls eventually shifted again — sometimes after the debates, and sometimes after news events. So the convention season can make an impact on the polls, but it’s hardly the last word, particularly as they come with months left in the campaign.

The polls usually move around during convention season

The convention bounce is a well-understood part of presidential polling lore. In fact, it’s quite unusual for a candidate to fail to get a bounce — they usually do, as Geoffrey Skelley writes at FiveThirtyEight.

The obvious explanation would be that, when a party gets to put its preferred message forward (mostly unanswered) in four nights of primetime TV coverage, that party’s candidate tends to improve in the polls.

However, Columbia University statistics and political science professor Andrew Gelman and others have argued that sudden poll swings can often be explained by the phenomenon of “differential nonresponse” — that, at certain points in the campaign, supporters of one candidate might be less likely to answer pollsters. When it comes to the conventions, Democrats may be less likely to respond when Republicans’ convention is getting all the news coverage, and vice versa.

Whatever the reason, the swings can be dramatic enough to change which candidate is leading polls:

  • In 2004, George W. Bush and John Kerry were locked in a tight race in August, but after the GOP convention wrapped up, Bush surged to around a 6-point lead.
  • In 2008, Barack Obama led John McCain throughout the summer, but McCain took a narrow lead after the early September GOP convention.
  • In 2012, Obama led all year, but Mitt Romney moved into a tie after the late August GOP convention. Then, though, Obama quickly jumped back into first after Democrats’ convention the following week.
  • And in 2016, the Republican convention in July put Trump briefly ahead of Clinton, but once again, Democrats’ convention the following week put Clinton back in front.

Now, Biden holds about an 8-point lead in national polls. He has led Trump in the RealClearPolitics national average all year, though the size of that lead has varied between 4 and 10 percentage points. He also has leads of 5 to 6 percentage points or more in enough swing states to give him an Electoral College victory with room to spare.

So for Trump to actually surge into the lead in national polls, he’d need a very big convention bounce indeed. An 8 percentage point convention bounce is not unheard of but, per Skelley, a candidate hasn’t gotten such a bump since 2000.

Is the convention effect more durable than other poll swings?

It’s clear that polls move around a lot during conventions. However, political scientists Robert Erikson and Christopher Wlezien have made the case that the net effect of convention season can be important.

The immediate post-convention period is chaotic and noisy for polls, but by about two weeks after they’ve concluded, polls become more predictive of the eventual outcome, according to their analysis. So Erikson and Wlezien have argued that, historically, the convention period has usually been more important than subsequent campaign events like debates. That could theoretically be because of the content of the conventions themselves, but part of it could also be that the election is drawing nearer and people are increasingly making up their minds.

Still, we need to keep in mind that the polls can and do shift once convention season is over — and that if the race is close enough (or if one candidate has an advantage in the Electoral College math), such shifts can be decisive. For instance:

  • In 2004, Bush’s 6 percentage point post-convention lead over Kerry held at that level for about a month. It then shrank a bit after the first debate, but Kerry never regained the lead in RealClearPolitics’ average.
  • In 2008, McCain’s small post-convention lead over Obama lasted just two weeks. But by mid-September, Obama was ahead again, and as the financial crisis worsened, he surged to an eventual 7 percentage point popular vote victory.
  • In 2012, Obama’s lead after the conventions wrapped up — about 4 percentage points — proved to be right on target with his eventual popular vote win. But things got interesting in between, with Romney taking the lead after the first debate and polling staying extremely tight through October.
  • And in 2016, Clinton held a 6 percentage point lead in the month after the convention. That lead then shrank in early September, expanded around mid-October, and then shrank again in late October (particularly after then-FBI Director James Comey released his letter about the Clinton email investigation). Clinton ended up winning the popular vote by 2 points, but, of course, the Electoral College gave Trump the victory.

Overall, polling swings during and after the conventions are common, but the experience of 2016 especially should be a reminder that there’s little reason to assume they will matter more than happenings in the more than two months between the conventions and election day. The time until then will include debates, intense advertising campaigns in swing states, and unpredictable news developments that could hurt one candidate or the other. There’s a long road ahead, meaning neither candidate can count on post-convention polling boosts to swing the election their way.

Will you become our 20,000th supporter? When the economy took a downturn in the spring and we started asking readers for financial contributions, we weren’t sure how it would go. Today, we’re humbled to say that nearly 20,000 people have chipped in. The reason is both lovely and surprising: Readers told us that they contribute both because they value explanation and because they value that other people can access it, too. We have always believed that explanatory journalism is vital for a functioning democracy. That’s never been more important than today, during a public health crisis, racial justice protests, a recession, and a presidential election. But our distinctive explanatory journalism is expensive, and advertising alone won’t let us keep creating it at the quality and volume this moment requires. Your financial contribution will not constitute a donation, but it will help keep Vox free for all. Contribute today from as little as $3.

Sign up for the newsletter Today, Explained

Understand the world with a daily explainer plus the most compelling stories of the day.