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Trump is going all in on divisive culture wars. That might not work this time.

Trump’s Independence Day fearmongering about “far-left fascism” shows he doesn’t get his own base.

President Trump stands, smiling, with Mount Rushmore behind him.
US President Donald Trump arrives for the Independence Day events at Mount Rushmore in South Dakota, July 3.
Saul Loeb/AFP/Getty Images

Presidents tend to offer messages of national unity and optimism on Independence Day. But this weekend, President Donald Trump marked the occasion with a pair of speeches in which he described himself as presiding over a cultural civil war against an insurgent left — and promised to vanquish those on the other side of that war through aggressive use of law enforcement.

In a speech at Mount Rushmore on Friday, Trump warned of a “far-left fascism” that is part of a “merciless campaign to wipe out our history, defame our heroes, erase our values, and indoctrinate our children.” As the crowd before him shouted, “Four more years,” he boasted about deploying federal law enforcement to protect American monuments, a number of which have been pulled down or criticized by anti-racist protesters in recent weeks for commemorating historical figures who supported slavery, white supremacy, or colonialism.

In his “Salute to America” address on Saturday in Washington, DC, Trump emphasized this message, and proclaimed that he was “defeating the radical left, the Marxists, the anarchists, the agitators, the looters, and people who, in many instances, have absolutely no clue what they are doing,” while pledging to “safeguard our values.”

“Such rhetoric is designed to inflame and divide the public, not unite and celebrate, which is the goal of most presidents’ Independence Day speeches,” George Edwards III, a scholar of the presidency and professor emeritus at Texas A&M University, told me. “There is little doubt that the president is trying to energize his base in anticipation of the November election.”

Trump’s descriptions of the rise of an extremist left — which were often exaggerated or false in their characterizations — are inflammatory in part because they rely on a narrow, nationalistic, and racialized definition of “our values” that amounts to a sweeping rejection of the idea that America’s history of slavery and white supremacy should be questioned. And in framing the debate over the monuments this way, the president revived the racialized nostalgia politics that animated his 2016 strategy for mobilizing Republican voters.

Although that proved a successful strategy during that election, there are reasons to be doubtful that his tack of fomenting a culture war will in fact galvanize his base in the way he hopes. Chief among them is that his presidency has been engulfed by crises in the form of an out-of-control pandemic, a historic recession, and a fiery national debate over racism.

Polling indicates that the public — including many Republicans — is broadly sympathetic to the protests and doesn’t buy into the picture of anti-American chaos that Trump has been trying to paint.

For instance, a Washington Post-Schar School poll in June found that most Republicans supported protests that emerged after Floyd’s death. And Trump is losing the support of crucial parts of his political base, like older voters and white voters, as the coronavirus wreaks havoc on people’s health, mobility, income, and wealth. These factors likely explain much of why Trump is the worst-polling presidential incumbent at this point in the race in nearly three decades.

In other words, the crises Trump faces suggest he needs to try a new approach to appealing to the public if he wants to have a decent shot at winning the 2020 election. But Trump is showing an inability, or at least a reluctance, to adapt to changing times, appearing eager to delve even further into divisive culture wars — and to continue deploying white identity politics and racism as his weapons of choice.

Trump thinks talking about statues is his path to victory

In his speeches this weekend, Trump positioned himself as a guardian of American identity, depicting protests against police brutality and racism — which have slowed significantly in recent weeks, and have been largely peaceful — in paranoid and cartoonish terms as a “fascist” threat to the republic.

It should be noted that Trump’s claims of the existence of “far-left fascism” are fundamentally incoherent: Fascism is a right-wing form of ultranationalism calling for a rebirth of a nation or race, and has nothing to do with liberal and left-wing calls for an end to police brutality and racism. But that didn’t stop Trump from making it the central message of his speeches, which aimed to sensationalize the issue of protests and statue-toppling.

Speaking at Mount Rushmore, amid peaceful protests led by members of the Sioux Nation meant to underscore the fact the monument was built on stolen and sacred land, Trump promised that the South Dakota monument “will never be desecrated.” He went on to describe the ongoing reevaluation of public symbols of racism in American life as a threat to civilization.

“Our nation is witnessing a merciless campaign to wipe out our history, defame our heroes, erase our values, and indoctrinate our children,” he said. “Angry mobs are trying to tear down statues of our founders, deface our most sacred memorials, and unleash a wave of violent crime in our cities. Many of these people have no idea why they are doing this, but some know exactly what they are doing.”

Trump also took issue with “cancel culture,” which he described as “the very definition of totalitarianism.”

“Make no mistake: this left-wing cultural revolution is designed to overthrow the American Revolution,” he claimed, offering his solution: “Deploying federal law enforcement to protect our monuments, arrest the rioters, and prosecute offenders to the fullest extent of the law.”

In his White House speech the next day, he sounded similar notes about a nation at war from within. He again warned of an “angry mob” hoping to erase American history. He also said that “those in the media who falsely and consistently label their opponents as racists” are the true threats to the political unity that he desires for the country.

Trump’s rhetoric about a nation under siege can be seen as an extension of rhetorical patterns he used during his first presidential campaign. At the Republican National Convention in 2016, he warned that “attacks on our police, and the terrorism in our cities, threaten our very way of life.” In his inauguration speech, he pledged to put an end to “American carnage.” His political modus operandi is to identify a threat within the country and promise to oust it, and his latest target is now so-called “far-left fascism.”

But there are reasons to think that it won’t pay off this time around.

Trump appears to be misreading this historical moment

Trump is banking on the idea that he can mobilize his base by seeding fear of an ascendant extremist left without providing any evidence for its existence. Although efforts by anti-racist protesters to topple statues they see as paeans to white supremacy are real, many of the president’s claims about the protesters are exaggerated or inaccurate.

But Trump’s biggest electoral problem here isn’t his exaggerations. It’s that he has chosen to vilify a political movement that has been broadly popular, and that American voters have other issues top of mind.

Most Americans’ perceptions on racism — including the perceptions of many Republicans — have shifted in recent weeks amid ongoing racial justice protests, and much of the public has taken issue with Trump’s handling of race relations in the wake of the police killing of George Floyd.

It is evident from polling that Trump is not on the winning side of the culture war. A majority of Americans support taking down Confederate statues, according to a recent Quinnipiac University poll. Black Lives Matter has won the support of a large majority of voters, including a majority of white voters (who skew Republican). As New York magazine’s Eric Levitz points out, in the past month, “The percentage of Americans who say that ‘racial discrimination is a serious problem,’ that ‘police are more likely to use deadly force against Black people,’ and that ‘white people are more likely to get ahead’ all hit record highs in various tracking polls.”

In June, a Washington Post-Schar School poll found that 53 percent of Republicans supported the protests that emerged after Floyd’s death. Strikingly, the poll found that even among Americans who believed the protests were mostly violent — something most Republicans in the survey believed — a majority were supportive of the protests.

And in a recent deep dive into polls documenting presumptive Democratic presidential nominee Joe Biden’s increasing lead over Trump, the Atlantic’s David Graham argues that Trump’s handling of race appears to be a fundamental factor:

Polls have consistently shown that Americans disapprove of [Trump’s] response to protests of police violence and believe that he has worsened race relations. In the New York Times/Siena poll, race relations (33 percent) and the protests (29 percent) are the only areas where issue approval lags behind his overall vote preference. In the Harvard/Harris poll, the same two areas earn Trump his worst marks of any issue, though they are still slightly higher than his expected vote.

Taken together, these polls suggest that Trump’s decision to pursue an aggressive law-and-order rhetorical strategy and paint anti-racist protesters as bands of extremists bent on destroying America seems to be out of touch not only with most Americans, but even much of the Republican Party.

Another major issue for Trump’s culture war strategy is that it doesn’t reckon with the other big crisis defining American life these days: the relentless spread of the coronavirus.

Voter approval of Trump’s handling of the coronavirus pandemic has steadily declined since April, and a Reuters/Ipsos poll in late June found that just 37 percent of Americans approved of the way he has responded to the pandemic. CNN’s polling expert Harry Enten has explained that when a non-economic issue is top of mind for voters — which the coronavirus has been in recent months — then whoever is most trusted on that issue is likely to win the election. And on that front, Biden has been favored by a sizable margin in multiple polls.

The final problem for Trump’s strategy is that Biden, so far, looks immune to Trump’s attempts to tar the Democratic nominee with his fearmongering about the rise of an extremist left. A recent Politico/Morning Consult poll shows that just 17 percent of registered voters see Biden as more liberal than most Democrats, and the overwhelming majority — nearly two-thirds — see him as more conservative than, or in line with, mainstream Democrats. That could change in the future, but Biden has consistently made efforts to cultivate perception of himself as a moderate, making it hard for Trump to successfully link him to “far-left fascism.”

Despite these issues, Trump appears set on using the same playbook that helped him win the 2016 election and develop a devoted political base. Texas A&M’s Edwards said he might be doing so because after three and a half years of attacking his enemies and his use of divisive rhetoric throughout the pandemic, Trump may have no other credible lane.

“It is probably too late for him to present himself as a uniter,” Edwards said. “He needs enemies and grievances.”

But with the country united in its focus on the coronavirus, and increasingly attuned to calls for racial justice, so far all signs suggest that voters are not as prepared to embrace someone fixated on jousting with political enemies and splitting the electorate with white identity politics as they once were. The world has changed swiftly and dramatically — political strategy must too.