Apple doesn’t want to talk about iPhone sales anymore

Apple, which hit its lowered first-quarter revenue guidance in its earnings report today, no longer discloses how many iPhones it sells. That’s probably because the numbers aren’t so good.

IPhone revenue was down 15 percent in Q1 compared with a year earlier.

Apple’s iPhone unit sales were flat the last time it reported and had been sluggish for a while. For a while iPhone revenue had managed to increase despite stagnant unit sales, as Apple raised prices to eke out more revenue per phone.

Earlier this month, in a note to shareholders, Apple CEO Tim Cook blamed problems with the Chinese market — including slowing economic growth and trade tensions with the US — for its lackluster iPhone sales. At the time, Cook revised Apple’s revenue guidance down about 8 percent.

So instead of iPhones — Apple’s marquee device — the company has been trying to redirect attention toward its “services” segment.

Accordingly, Apple has begun breaking out its profit margins on services (App Store, licensing deals, Apple Care, Apple Music) to emphasize that its quick-growing service segment is also very profitable. Apple takes in about a third of every purchase on its App Store, which means tens of billions of dollars a year. Apple Music, which costs $10 per month, had about 27 million paying subscribers in June, up from 20 million at the beginning of 2018.

Apple’s margins on services were 63 percent compared with 34 percent for its products (phones, iPads, Macs) business.

But services only make up 13 percent of Apple’s revenue, while iPhones still account for 62 percent of Apple’s $84.3 billion in sales.

So even though Wall Street analysts might be heartened to hear about Apple’s services growth, iPhone sales are still the main event.

This article originally appeared on Recode.net.

Will you support Vox’s explanatory journalism?

Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:

First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.

Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.

So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)

If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via