Yesterday Netflix announced it will be raising its monthly subscription prices as much as 18 percent — but it has been steadily increasing rates since its first streaming jump in 2014.
The hikes will help Netflix pay for its ever-increasing content bill. Investors think that’s a good idea — the stock rose 6.5 percent yesterday and analysts released a bunch of optimistic ratings.
The price of premium service, which now includes Ultra HD streaming on up to four devices, jumped up $2 to $15.99, while a basic subscription price rose for the first time to $8.99.
Here’s what Netflix price increases have looked like over the years, according to data from investment research company Bernstein:
This article originally appeared on Recode.net.