Chobani CEO Hamdi Ulukaya and Square CFO Sarah Friar are coming to Code Commerce

We’re only one month out from Recode’s Code Commerce conference, a two-day forum focused on the most compelling innovations in e-commerce and retail.

But we’re still adding more impressive industry leaders to the lineup of speakers you’ll hear from during the event on September 17 and 18 in New York City, and I’m extremely pumped about the two we are announcing today.

Chobani founder and CEO Hamdi Ulukaya took a defunct Upstate New York factory and a style of yogurt foreign to most Americans and transformed them in just a decade into a grocery industry empire with annual sales north of $1.5 billion.

In a conversation with Recode co-founder Kara Swisher, we’ll ask the entrepreneur about the acclaim and controversy that comes with his intense focus on company mission — he gave away up to 10 percent of Chobani’s equity to workers and his company employs hundreds of refugees — as well as the battle to stay independent as Greek yogurt competition has intensified and as Amazon and Walmart continue to squeeze consumer packaged goods brands on pricing.

We will also be joined onstage in September by Sarah Friar, the chief financial officer of Square, perhaps the most innovative payments and financial services company on the planet right now.

Friar has overseen financial performance that has helped Square’s stock rise nearly 200 percent over the past 12 months. There’s a ton to discuss, from Square’s increased investment in its fast-growing Square Cash consumer service to its ambition to complement its brick-and-mortar payments business with more online commerce offerings.

Friar also sits on the board of directors at Walmart and runs the “Ladies Who Launch” event series for women in tech.

Last year’s Code Commerce sold out, so register today. See you in a month.

This article originally appeared on Recode.net.

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