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Netflix’s Insatiable trailer caused a huge backlash. Critics say the show’s even worse.

Now that critics have seen the show, it seems that the initial backlash to the trailer was deserved.

Debby Ryan as Patty in Insatiable.
Photo: Netflix/IMDB
Rebecca Jennings is a senior correspondent covering social platforms and the creator economy. Since joining Vox in 2018, her work has explored the rise of TikTok, internet aesthetics, and the pursuit of money and fame online. You can sign up for her biweekly Vox Culture newsletter here.

The first 30 seconds of the trailer for Insatiable, a new comedy series coming to Netflix on August 10, introduces the story of a chubby high schooler grappling with bullies, unrequited crushes, and the FOMO that comes from nights spent on the couch eating ice cream.

It’s all a fairly standard setup for what looks like a show about modern teens — perhaps even one, like Bo Burnham’s Eighth Grade, that could benefit from the fact that its lead looks more like an average high schooler than the glamorous 20-something stars of shows like Riverdale.

But then the trailer takes a turn. Patty, our main character, gets punched in the face, has her jaw wired shut for months, and thereby loses so much weight that by the time she goes back to school in the fall, she’s a bona fide (thin) hottie. It’s with this newfound power that she can apparently get her revenge on the kids who’d excluded her in the past.

When it came out last month, the trailer was all that we had to determine what the rest of Insatiable would look like and what themes it would deal with. But based on that minute and 30 seconds, the reaction was ... not great.

Critics on Twitter and elsewhere (including at Vox) have called the premise of the show fatphobic, triggering to people with eating disorders, and a regressive lens through which to view fat people’s stories. The Good Place star Jameela Jamil, who has advocated for body autonomy in the past, tweeted about how there’s a problem with implying that the only way to “win” in life is to diet:

Writer Roxane Gay also noted the trailer’s flawed logic that fat women can’t stand up for themselves and must undergo physical trauma to become their best, skinny selves:

There’s now even a petition that, as of publication, has garnered more than 220,000 signatures to stop Netflix from airing the show, on the grounds that releasing it will be damaging to young girls’ self-esteem and cause or trigger eating disorders.

One day after the trailer premiered, on July 20, Insatiable’s writer and producer Lauren Gussis defended the show against critics, writing that the inspiration was based on her own experience with an eating disorder as a teenager, and that comedy is a means of dealing with our vulnerabilities.

Star Debby Ryan, a former Disney Channel actress, defended the show on Instagram, writing that it was a satirical look at “how difficult and scary it can be to go to move through the world in a body,” and assured viewers that the humor is “not in the fat-shaming.” Alyssa Milano, who also appears in the trailer, said in a 30-minute Twitter video that she “totally gets” the backlash to the trailer but hopes people will wait to see the full show before judging it.

This, above all, is what the creators and stars are attempting to communicate. But it doesn’t help their case that early reviews from critics are possibly even worse. Our review called it “simultaneously one of the cruelest and most poorly crafted shows I have ever seen,” while Vulture’s headline deemed it an “utter disaster.”

For people who are so accustomed to seeing their stories told on screen via the same harmful tropes, the Insatiable trailer — and seemingly the entire show — is just another exhausting example of the negative ways TV and movies portray fat people.

Popular media has a long way to go in confronting its own fatphobia

To understand why the Insatiable trailer hit such a nerve, you have to look at pop culture’s terrible track record of telling fat people’s stories.

On July 23, artist and writer Kiva Bay asked his Twitter followers to name the fat-hating moment in media that has stuck with them, starting with the scene in Harry Potter and the Chamber of Secrets when Aunt Marge inflates to such great proportions that she literally floats away.

Responses ranged from Bridget Jones being consistently described as fat (in the books, she weighs 130 pounds) to pretty much the entire premise of Pixar’s Wall-E, which depicts a futuristic dystopia in which everyone isn’t just overweight but shares the negative characteristics associated with being overweight: that they are lazy and stupid, and that all they care about is passively consuming whatever’s in front of them.

The problem persists even in media that’s often held up as progressive — many people in the thread called out Brooklyn Nine-Nine and Parks & Recreation’s recurring fat jokes, while others brought up the inherent fatphobia of shows like Gilmore Girls and 30 Rock in which objectively thin main characters have an obsession with unhealthy food.

A 2009 Jezebel piece described the “skinny glutton” phenomenon as “a sure indicator to the audience that these women are Single, Quirky and, (because they’re thin, only gently) Sad” because casting an actually fat actor in the role would, the thinking goes, be too pathetic.

The Insatiable trailer also reprises an especially troubling Hollywood practice: the fat suit. When a character actually is meant to be fat, instead of casting a bigger actor in the role, often a thin actor will wear a fat suit.

We tend to see them used in flashbacks to a time when a now-thin character was fat, like Monica in Friends, Schmidt in New Girl, or Ryan Reynolds in Just Friends. The “humor” comes from seeing actors wearing a silly costume, like Eddie Murphy in Norbit or The Nutty Professor, and from the ability to crack jokes at a past character’s fatness with the knowledge that the present character is laughing now too.

Few uses of fat suits, however, are more controversial than the 2001 film Shallow Hal, in which Jack Black plays a man who has to be hypnotized to find Gwyneth Paltrow in a fat suit sexy enough to be his girlfriend. Not only is the entire premise pretty gross, but, as a Telegraph piece noted after comparisons were drawn to the recent Amy Schumer film I Feel Pretty, the movie consistently uses fat bodies as punchlines:

The camera linger[s] over every dimple and crease on the physical form of Ivy Snitzer, Paltrow’s body double, and contrasting the sight of Paltrow in revealing booty-shorts with a large woman spilling out of her clothes. Jokes are endlessly made about her appetite, while every chair Rosemary sits on appears perilously close to collapsing (it’s a sight-gag that is repeated twice on-screen, along with a deleted scene involving a caved-in bed).

That contrast — the visual of the character wearing a fat suit versus the character without it — can have the effect of implying that fatness, when constantly compared to the superior thinness, is grotesque and deserves to be laughed at.

That’s the history Insatiable is drawing on when it puts Debby Ryan in a fat suit, regardless of intention.

Weight loss is often the only kind of story we see about fat people

And there is yet another pattern that Insatiable seems to fall into: the idea that weight loss is the road to happiness. Friends’ Monica and New Girl’s Schmidt are both characters who don’t accomplish their goals until they lose weight. The entire wellness industry is based around this false promise — that losing weight is the key to getting whatever you’ve always wanted, whether that’s love, money, or revenge. (See: Khloe Kardashian’s extremely on-the-nose reality series Revenge Body.)

In an essay for Medium titled “To the writers of Insatiable, the fat activist and writer Your Fat Friend wrote about the problem with this narrative, pointing out that 97 percent of dieters gain back what little weight they lose (or more) and that weight loss is often the only narrative that fat people get to have.

She continues:

I have never seen a fat life like mine on screen. I have not seen fat people recklessly, happily in love, as I have been. I have not seen thin partners struggle to accept their own attraction to fat people. I have not seen fat people getting promoted, getting fired, working hard, succeeding. I have only seen fat people fail. Anything else, I have learned, is reserved for the penitent thin.

In short, fat characters are defined entirely by their fatness, and only get to become multidimensional once they lose the weight. It’s a trope the Insatiable trailer even touches on in a meta way: When Patty returns to school, newly thin, she muses, “Now I could be the former fatty who turned into a brain, or an athlete, or a princess,” as if these character traits can’t apply to fat people because their main identifier is already “fat.” Until we see the show, it isn’t clear where the endpoint of this strain of self-awareness lies, or how far the series will take its meta-understanding of fat tropes, but it could be a promising sign.

So, yes, the Insatiable trailer, as of right now, is still just a trailer; there’s still a whole show to come and be watched and discussed, starting on August 10. But many viewers are worried that the groundwork seems to be laid for a series about the same stories of fat people we’ve seen thousands of times over.

And though its stars and creators promise the show is an empathetic look at the pressures modern teenagers face surrounding body image, well, don’t we already sort of ... know them? Above all, what’s necessary is an empathetic look at fat people in general: one that ideally doesn’t involve weight loss — and certainly no fat suit.

The reviews are even worse than the backlash

Though the cast and creator of the show urged people to actually watch the show before they judged the trailer, those who have seen it say it’s everything that the trailer is, and worse.

In fact, critics from Business Insider and the Hollywood Reporter both said they couldn’t stomach making it through more than a few episodes. Vulture noted that its problems aren’t even just limited to fatphobia:

Insatiable is an equal-opportunity train wreck. It doesn’t merely traffic in stereotypes about fat people; it does the same thing with regard to the LGBTQ community, Southerners, women, Christians, conservatives, African-Americans, and probably some other groups I’ve neglected to mention. It makes jokes about pedophilia and statutory rape that made my skin crawl so severely, it physically slid off of my body, got in my car, and drove straight to beach so it could to take a vacation from this show. Insatiable is impressive in its capacity offend a vast array of ideologies, including the notion that TV in 2018 should really be a hell of a lot smarter and more nuanced than this. On top of all that, it’s a freakin’ narrative mess.

And to those who claim that Insatiable’s a Ryan Murphy-esque campy satire: According to NPR, it’s just bad satire:

Insatiable is satire in the same way someone who screams profanities out a car window is a spoken-word poet. Satire requires a point of view; this has none. It generally requires some feel for humor, however dark; this has none. It requires a mastery of tone; this has none. It requires a sense that the actors are all part of the same project; this has none.

And according to our own review, the show also breaks the most important rule of television: Don’t be boring.

Throughout its 12-episode run, Insatiable crawls its way through a series of tired, stale gags, punching ever further downward, to finish with the most subdued of whimpers in its finale. Insatiable is not only cruel and fatphobic; it’s boring, too.

Fatphobic — among many other kinds of -phobic — unfunny, poorly crafted, and unentertaining: Insatiable premieres August 10 on Netflix.