The Instagram exec who’s transforming it into a shopping platform is coming to Code Commerce

Instagram is arguably the most important social channel for brands and retailers right now. So we’ve invited the top exec for Instagram’s business product strategy, Vishal Shah, to join us onstage at Code Commerce in New York City this September.

Shah’s teams oversee the products that have allowed emerging direct-to-consumer companies to explode overnight, along with features that transform a retailer’s photos into product catalogs. The social platform will also soon enable many users to complete some transactions such as movie ticket purchases right within Instagram.

Shah will join Shopify founder and CEO Tobi Lutke on the slate of Code Commerce speakers with whom we’ll conduct our signature, unscripted interviews on September 17 and 18 in New York City. We’ll be unveiling a bunch of other additions to the lineup in the coming weeks, including the companies hosting on-location visits for attendees at their leading stores, delivery hubs and headquarters.

Last year’s Code Commerce event sold out and we expect the same to happen this year. So register today, while you can still grab our first-mover price.

See you in September.

This article originally appeared on Recode.net.

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