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Senator Mark Warner: Facebook’s move to create transparency around paid political ads isn’t going to be enough

“Pretty darn good” — but misses the point, says Mark Warner.

Mark Warner is not terribly impressed with Facebook’s new commitment to labeling political ads.

The top Democrat on the Senate Intelligence Committee said the social company was sort of missing the point with its new transparency dashboard that requires political advertisers on Facebook to confirm their “identity and location” to root out foreign governments.

“I think they were slow to the game,” Warner said Wednesday at the Code Conference in Rancho Palos Verdes, Calif. “Last week, when they came out with some of their new transparency tools — pretty darn good. But transparency around paid political advertising? I just don’t think it’s going to be to enough. That is not really where the rubber hits the road.”

What really matters, Warner insisted, is fake accounts that are based overseas — which are growing more sophisticated over time. Warner said he’s concerned about deepfake technology where someone can use a false face, video where and voice to speak to a consumer.

“Where the rubber hits the road is misinformation and disinformation,” he said. “We’re still chasing, in a sense, static 2016 fake accounts.”

Watch his full interview with Peter Kafka and Kara Swisher below:

This article originally appeared on

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