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Facebook is launching a new dating service

“This is going to be for building real long-term relationships,” CEO Mark Zuckerberg said, “not just for hookups.”

Facebook CEO Mark Zuckerberg.
Facebook CEO Mark Zuckerberg
Justin Sullivan / Getty

Facebook is getting into the dating game.

Facebook CEO Mark Zuckerberg announced Tuesday morning that Facebook is building a dating product to “help people find partners.” Zuckerberg says there are 200 million users on Facebook who list their relationship status as “single.”

“If we’re focused on helping people build meaningful relationships, then this is perhaps the most meaningful of all,” Zuckerberg said.

“This is going to be for building real long-term relationships,” he added, “not just for hookups.”

The feature will live inside the Facebook app, and Zuckerberg says “your friends won’t see your profile.” He also added that Facebook won’t pair you with your existing friends. Details are still minimal, but Facebook product boss Chris Cox is supposed to provide more details at Facebook’s F8 conference later on Tuesday. We’ll update as we learn more.

News of Facebook’s new feature caused the stock of the Match Group, the company that owns Tinder, to quickly decline.

Update: We have some more details courtesy of Facebook Product boss Chris Cox.

Users who are single and interested in dating can set up a dating profile within their existing Facebook account. It won’t be visible to friends or family, or show up in News Feed, and will only appear for other people using the dating service.

The way Facebook will connect people is by asking users to “unlock” groups or events on Facebook, which will allow users to see other “daters” who unlocked the same event or group. The idea, of course, being that you’ll have something in common with the people you can suddenly match with. Messages sent between users will open in a new messaging section, not WhatsApp or Messenger.

There are still plenty of questions around things like privacy and functionality. (For example: Can anyone initiate a conversation?) I’m sure we’ll learn more about that soon.

You can watch F8 live below:

Live now: Watch Mark Zuckerberg's keynote address at Facebook's annual developer conference, F8.

Posted by Recode on Tuesday, May 1, 2018

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