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Amazon Prime has 100 million-plus Prime memberships — here’s how HBO, Netflix and Tinder compare

Smaller than Netflix, bigger than Spotify.

Amazon shipping boxes with Amazon Prime tape sealing each box Leon Neal / Getty
Rani Molla is a senior correspondent at Vox and has been focusing her reporting on the future of work. She has covered business and technology for more than a decade — often in charts — including at Bloomberg and the Wall Street Journal.

After years of waiting for Amazon to release an actual number, we finally learned yesterday that Amazon now has more than 100 million paid Prime members globally. That’s a nice, big, round number, but how does that number compare to those of other subscription services?

HBO and Netflix both have more subscribers around the world at 142 million and 125 million, respectively. However, Amazon Prime dwarfs many other subscription businesses, including Spotify (71 million users), Hulu (17 million) and Tinder (three million).

For some added context, note that there are more than one billion pay TV subscribers worldwide across a variety of cable providers, according to data from IHS Markit.

Of course, Amazon Prime subscriptions are only one of Amazon’s revenue sources. And each of these subscriptions has different prices. Prime memberships cost $100 a year in the U.S., whereas home delivery of the New York Times would run you $240 a year. Tinder Plus costs about $55, if you sign up for a whole year.

When available, subscription data includes paid and trial subscribers — people who may soon become paid subscribers. Amazon’s 100 million number, however, does not include trial subscriptions or people who pay for Amazon Prime video only.

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