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How Facebook compares to other tech companies in diversity

It’s just as diverse — or not — as other tech companies.

Activists Call On Facebook To Increase Measures Against Disinformation On The Platform Zach Gibson/Getty Images
Rani Molla is a senior correspondent at Vox and has been focusing her reporting on the future of work. She has covered business and technology for more than a decade — often in charts — including at Bloomberg and the Wall Street Journal.

Mark Zuckerberg has been in the hot seat this week, testifying in front of the Senate and House about how Facebook handles user data. But questions were much further afield than just issues of data privacy, as lawmakers asked the Facebook CEO about diversity in tech and what the social media company is doing to rectify underrepresentation of women and minorities, especially black and Latinx people.

Here’s how Facebook compares with other companies as far as overall leadership and tech employment for women, blacks and Latinx people.

The picture is rosiest if you look at overall employment regardless of position at tech companies. As you can see, Facebook’s diversity is neither the best nor the worst when compared to its tech counterparts.

At 45 percent of its total employment, Pinterest had the largest share of female employees. Some 21 percent of Amazon’s employees are black and about 13 percent of Amazon and Apple employees are Latinx. Note that Amazon and Apple employ huge numbers of people outside traditional tech fields, like in Amazon’s warehouses and Apple’s retail stores.

Lyft leads the way for women in leadership, with women making up 36 percent of its managers with direct reports. Amazon’s leadership, which is considered management and above, is 5 percent black and 5 percent Latinx. Apple and Pinterest have leadership that is 7 percent Latinx.

Pinterest and Amazon employ the highest share by far of women in tech roles like software engineers, with 29 percent and 27 percent, respectively. Note that for Amazon we used the “professionals” category — which includes software engineer — on its government filings as a proxy for tech workers. Apple and Intel lead the way in black and Latinx tech employment.

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