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Watch Erik Nordstrom and Don Kingsborough onstage at Code Commerce: Not everyone has to become Amazon

A Nordstrom store is still a “place of discovery.”

OneMarket CEO Don Kingsborough and Nordstrom co-President Erik Nordstrom Adam Tow

Shop smart. That’s what high-end department store Nordstrom and its retail partner OneMarket want shoppers to do. Nordstrom co-president Erik Nordstrom elaborated on this point as he shared the stage with Don Kingsborough, the CEO of OneMarket, at Recode’s Code Commerce event.

You can watch the full video below:

This article originally appeared on Recode.net.