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Watch Rent the Runway CEO Jennifer Hyman: The clothing subscription business is growing

“We want you to buy less stuff.”

Rent the Runway co-founder and CEO Jennifer Hyman Adam Tow

Recode Executive Editor Kara Swisher and Senior Commerce Editor Jason Del Rey sat down with Rent the Runway’s Jennifer Hyman at Code Commerce. The three discussed Runway’s shift from being a way for women to rent outfits for special occasions to being a subscription business for professional women to expand their wardrobes. Now her rental logistics service is sought after by major clothing brands.

You can watch the entire interview here:

This article originally appeared on Recode.net.