Glossier’s investors have pumped $52 million more into the popular beauty brand

Glossier, the digital-native beauty brand whose products have become a hit among teen girls as well as women in their 20s and 30s, has raised a new $52 million round of financing from its existing investors.

IVP and Index Ventures led the round, which brings the startup’s total funding to $86 million.

Glossier grew out of Into the Gloss, a beauty blog that founder and CEO Emily Weiss created in 2010. Since then, the company has built out a line of affordable makeup and skincare products that have helped it create a fanatical following. The company sells its wares almost exclusively through its own website and its New York City showroom.

Weiss told Recode that the new funds would be earmarked “to invest in technology, grow the team, and build the infrastructure to be a massive standalone company.”

Here’s a conversation that Recode Editor in Chief Dan Frommer moderated with Weiss and one of the Sweetgreen founders at Code Commerce in September:

This article originally appeared on Recode.net.

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