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Watch the full video: Music producer Oak Felder’s guide to producing a viral song

He’s the guy behind Demi Lovato’s hit “Sorry Not Sorry.”

songwriter and producer Oak Felder Asa Mathat

In just 15 minutes, music producer and songwriter Oak Felder demonstrated how a hit song gets from nothing more than an idea to a multi-layered sound experience. You can watch the footage from Recode’s Code Media stage below:


This article originally appeared on Recode.net.