To mark the kickoff of Code Media 2018, CollegeHumor decided to go wild, literally.
The comedy site opened this year’s conference with a hilarious guide to the media industry, in the style of a British nature documentary. And now you can watch the whole video here:
“Sadly, the endangered species of ‘real journalism’ now exists almost entirely in captivity ... behind a paywall,” says the not-quite-David-Attenborough narrator.
Among other sites, the video also visits the “Amazon rainforest,” which is expanding into homes, drones and food; the “media ocean,” where journalists have discovered bitcoin and “can’t shut the fuck up about it”; and the “content plains,” where seemingly every company is excreting mountains of unwatchable original content.
“Though it may look terrible,” the narrator intones, “it is terrible.”
This article originally appeared on Recode.net.