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Why your Netflix thumbnails don’t look like mine

A thumbnail is worth a thousand words.

Which version of Riverdale are you more likely to watch?

Netflix has a catalog of thousands of videos to watch, from shows like The Office to original series like Stranger Things. With so much content to choose from, it can be difficult to settle on even just one thing to watch. Netflix helps viewers whittle down those choices through personalization of the website. One particularly effective way the company does this is through customized thumbnails.

Netflix doesn’t just use a film or show’s original art; it employs an algorithm with the daunting task of sourcing high-quality images from those videos. Then it does more testing to determine what individual subscribers are most likely to click on.

Netflix’s goal is to get viewers to stream its content for as long as possible, and customizing thumbnails is just one of the ways it does this. Check out the video above to learn about how Netflix regularly changes its cover art to suit your tastes.

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