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Watch: Amazon’s full Super Bowl ad

With cameos by Jeff Bezos, Cardi B, Gordon Ramsay, Rebel Wilson and Sir Anthony Hopkins.

Singer Cardi B wears a headset and microphone to act as Amazon’s voice assistant, Alexa.
Cardi B takes a turn as Amazon’s Alexa
Rani Molla is a senior correspondent at Vox and has been focusing her reporting on the future of work. She has covered business and technology for more than a decade — often in charts — including at Bloomberg and the Wall Street Journal.

Amazon released the full version of its Super Bowl ad to be aired during the fourth quarter of the Philadelphia Eagles and New England Patriots game Sunday.

The premise: Alexa has lost her voice, so a bunch of celebrities take over fielding users’ questions. Turns out that Cardi B, Gordon Ramsay, Rebel Wilson and Sir Anthony Hopkins are maybe not the best people to ask for recipes or to play your favorite song.

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