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Buy a Spotify subscription, get a Hulu subscription for free.
That’s the offer from Hulu and Spotify, who are teaming up on a promotion where some U.S. college students can now get monthly subscriptions to both services for a total of $5 a month.
That’s a significant discount, as Spotify’s “Premium for Students” service normally costs $5, and Hulu’s basic ad-supported service costs $8 a month.
Both services have worked with other companies to bundle their offerings before: Hulu, for instance, will sell you a subscription to Showtime, and the New York Times will give new digital subscribers a year of Spotify for free.
Subscription video giveaways aren’t new, either: Yesterday, T-Mobile said it would give away Netflix subscriptions to wireless customers who paid it at least $80 a month.
What’s interesting about this one is that it’s the first time Spotify has bundled a video subscription with its own service, because it points to a possible template: While Spotify has tried, without success, to launch its own video offering, there are plenty of people who think it could do a good job marketing other people’s video services to the 60 million people who are already paying for Spotify subscriptions.
And that model — high-margin, very scalable, doesn’t involve haggling with content owners for rights — could be very useful to have up and running when Spotify goes public, which could happen by the end of the year.
This article originally appeared on Recode.net.
