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Venmo, Reformation and Theory round out next week’s Code Commerce lineup

The event takes place Sept. 13 and 14 in New York City.

headshots of Venmo’s Mike Vaughan, Reformation’s Yael Aflalo and Theory’s Andrew Rosen
Venmo’s Mike Vaughan, Reformation’s Yael Aflalo and Theory’s Andrew Rosen
Jason Del Rey has been a business journalist for 15 years and has covered Amazon, Walmart, and the e-commerce industry for the last decade. He was a senior correspondent at Vox.

This time next week, Recode will be hosting more than 400 entrepreneurs and executives from across the retail and e-commerce industries for the first-ever, multi-day Code Commerce event.

The lineup of speakers that attendees will hear from on Sept. 13 and 14 was already very strong, with people like Blue Apron CEO Matt Salzberg, Williams-Sonoma CEO Laura Alber, Uber Chief Brand Officer Bozoma Saint John and NBA Commissioner Adam Silver joining us for our signature, red-chair interviews.

Well, it just got stronger. I’m thrilled to announce three more industry leaders we’ll hear from in New York City next week:

Venmo Chief Operating Officer Mike Vaughan was one of the payment service’s first employees — before it was owned by PayPal and even Braintree. Vaughan is now one of Venmo’s top execs, helping to oversee the rapid growth of the money-transfer service that surpassed $8 billion in payment volume last quarter alone. The big, outstanding question we’ll probe: Can he help turn Venmo into a real business?

We’ll also talk with two fashion industry entrepreneurs that are reimagining distribution channels and a brand’s environmental responsibilities in 2017. Reformation founder and CEO Yael Aflalo will be joined onstage by Theory founder and president Andrew Rosen for a discussion about everything from building sustainability and customer transparency into a business model to the pros and cons of direct-to-consumer approaches versus selling through digital marketplaces like Amazon and Stitch Fix.

Code Commerce is officially sold out, but you should sign up for the waitlist in case space opens up. I hope to see a lot of you in New York next week, or at future Recode events.

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