Andy Dunn, Bonobos CEO and SVP of Digital Consumer Brands at Walmart, talked with Recode’s Jason Del Rey on Wednesday at Code Commerce.
When Dunn co-founded Bonobos in 2007, the idea of digitally native vertical brands didn’t really exist.
Dunn has since extended the Bonobos brand into the brick-and-mortar world with more than 30 showrooms where customers can try on clothes and order them for home delivery. After selling Bonobos to Walmart for $310 million, Dunn has a new purview: Running a group of digital-first brands with cult followings — Bonobos and ModCloth — under the umbrella of a new corporate owner whose brand doesn’t appeal to the same shoppers.
Watch Dunn’s full interview below.
This article originally appeared on Recode.net.