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Full video: Andrew Rosen of Theory and Yael Aflalo of Reformation from Code Commerce

Andrew Rosen, founder and president of Theory, and Yael Aflalo, founder and CEO of Reformation, discuss reimagining distribution channels.

Andrew Rosen, founder and president of Theory, and Yael Aflalo, founder and CEO of Reformation, onstage at Code Commerce Keith MacDonald

Andrew Rosen, founder and president of Theory, and Yael Aflalo, founder and CEO of Reformation, talked with Recode’s Jason Del Rey Thursday at Code Commerce.

These two fashion industry entrepreneurs are reimagining distribution channels and a brand’s environmental responsibilities. Aflalo and Rosen talked about everything from building sustainability and customer transparency into a business model to the pros and cons of direct-to-consumer approaches versus selling through digital marketplaces like Amazon and Stitch Fix.


This article originally appeared on Recode.net.