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Watch Recode’s full interview with NBA Commissioner Adam Silver and Fanatics’ Michael Rubin

Adam Silver and Michael Rubin discuss innovations in sports apparel and distribution at Code Commerce.

Fanatics’ Michael Rubin (left) and NBA Commissioner Adam Silver onstage at Code Commerce
Fanatics’ Michael Rubin (left) and NBA Commissioner Adam Silver
Keith MacDonald

When the NBA opened its first New York store it signed a low-profile e-commerce company to run it. We’ll be interviewing the people in charge. Adam Silver was unanimously elected NBA commissioner in 2014 by the NBA Board of Governors, and presides over a league that is one of the largest providers of sports programming in the world. Internet entrepreneur Michael Rubin is the executive chairman of Fanatics, the global leader for licensed sports merchandise.

Rubin and Silver will be interviewed live from our Code Commerce stage by Recode Senior Editor for Commerce Jason Del Rey and Kurt Wagner, senior editor of social media, on Wednesday, September 13 at 2:45 pm ET/ 11:45 am PT.

Watch the interview live on YouTube below. Follow Recode’s coverage on Twitter and Facebook.

This article originally appeared on

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