HowStuffWorks is the latest podcast company to round up new funding

Here’s even more money for podcasting: HowStuffWorks, the people who bring you popular shows like “Stuff You Should Know,” have a new infusion of $15 million and are spinning out from parent company System1.

It’s the latest indicator that at least some investors think there’s a lot of upside to podcasting, which to date has been a very modest industry. Earlier this summer, we saw investments in podcast studio Gimlet Media ($15 million); podcast network Dgital Media ($9.7 million-plus) and podcast distributor Art19 ($7.5 million).

HowStuffWorks has a complicated corporate history that involves many different owners, one of which used to be Discovery Communications, which at one point was trying to turn some of its podcasts into video shows.

You can try to follow along here, but here’s the most recent chapter: Until today, HowStuffWorks was owned by System1, an ad tech company that used to be called OpenMail, and whose “about” page says it is partially funded by the Raine Group, the investment bank; HowStuffWorks’ PR rep says Raine now longer owns a stake in System1.

Got it? We’re not done yet: Now Raine is funding HowStuffWorks, which is spinning out on its own. That sounded to me like Raine was reshuffling an investment it had already made in one company into another. But Jason Hoch, HowStuffWorks’ chief content officer, says Raine is putting fresh money into his company.

Who else owns HowStuffWorks now? I went back and forth with the company’s PR reps and ultimately got this from Hoch: “Raine and System1 are the investors.”

Okay. Back to what the company does — HowStuffWorks has a roster of 14 shows, which it says generates 40 million downloads a month. It wants to build on that: Last spring it hired Mental Floss creators Will Pearson and Mangesh Hattikudur to create more shows like “Part-time Genius,” and more recently it launched a comedy division.

This article originally appeared on Recode.net.

Will you support Vox’s explanatory journalism?

Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on:

First, advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead.

Second, we’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — not just the people who can afford to pay for a subscription. We believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.

So even though advertising is still our biggest source of revenue, we also seek grants and reader support. (And no matter how our work is funded, we have strict guidelines on editorial independence.)

If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps.

One-Time Monthly Annual

$5/month

$10/month

$25/month

$50/month

Other

$

Yes, I'll give $5/month

Yes, I'll give $5/month

We accept credit card, Apple Pay, and Google Pay. You can also contribute via