clock menu more-arrow no yes mobile

Filed under:

Snapchat is still bigger than Instagram for younger U.S. millennials

If you’re an 18- to 24-year-old, Snapchat is your sweet spot.

A young woman takes a selfie with friends after school in Russia. Vladimir Smirnov / Getty Images

Snap’s stock is struggling thanks to increased competition from Facebook, but Snapchat is holding off Facebook-owned Instagram in a key area: Younger users.

A new comScore report came out on Thursday that found Snapchat is the third-most popular app among 18- to 24-year-olds in the U.S., two spots ahead of Instagram. YouTube and Facebook were ranked first and second, respectively.

A chart of the most popular apps in the U.S. ranked by age group.
The most popular apps in the U.S. by age group.

That comes just a few days after an eMarketer report predicted Snapchat will be bigger than Facebook and Instagram in the U.S. by the end of 2017 among 12- to 17-year-olds and 18- to 24-year-olds.

Instagram is still much bigger overall, though, with more than 400 million daily users worldwide. Snapchat has 173 million.

Snap has had a brutal run on the New York Stock Exchange since going public in early March, but a big part of the company’s promise over the last year was that it could capture young, teen users, who may no longer be flocking to Facebook. These two studies don’t change the fact that Snap’s user growth is slowing and its revenue isn’t as strong as expected, but it might help soothe investors to hear that it’s competing with the big dogs in some valuable demographics.

And no matter how you feel about teens and Facebook today, the company is still dominating the U.S. app scene. Facebook was the most popular app in the country among those 18 and older, and is used by 81 percent of mobile app users.

Of the top ten most popular apps based on penetration, Facebook owns three (Facebook, Messenger and Instagram), and Google owns five (YouTube, Google Search, Google Maps, Google Play and Gmail).

A chart of the top ten apps in the U.S. based on penetration among app users. Facebook is first.
The top ten apps in the U.S. based on penetration among app users.

This article originally appeared on

Sign up for the newsletter Today, Explained

Understand the world with a daily explainer plus the most compelling stories of the day.