Eugene Wei, who ran the video group for Facebook’s Oculus virtual reality unit, has left the company.
At Oculus, Wei was in charge of getting creators to provide VR content for the hardware, which now retails for $400, following two price cuts.
In general, virtual reality headsets haven’t been embraced by mainstream consumers, despite an initial round of hype and investment. Now some tech heavyweights, including Apple, are pushing for “augmented” or “mixed” reality technology, which doesn’t necessarily require dedicated hardware.
Wei had previously run product at Flipboard and Hulu; he also spent several years at Amazon.
This article originally appeared on Recode.net.