When Bozoma Saint John took the role of chief brand officer at Uber in early June, she told Recode, “I know what I’m walking into.”
At Recode’s Code Commerce event on Sept. 13 and 14 in New York City, you’ll have the chance to hear what she has found. And what she plans to do about it.
Saint John, who goes by “Boz,” most recently ran consumer marketing at Apple Music. Now, she’s tasked with telling the story of Uber, a company that’s been rocked by a series of self-made scandals that led to its CEO’s resignation, and the challenge of shaping the public’s perception of the business while new executives scramble internally to repair a fractured culture.
The stakes are high: Uber continues to be the most disruptive service in transportation and has the potential to reshape everything in the logistics and commerce industries from food and package deliveries to long-haul trucking.
Saint John will join me, Recode Executive Editor Kara Swisher and a dynamic slate of commerce industry entrepreneurs and executives in New York City at the first multi-day Code Commerce event.
Attendees will get behind-the-scenes tours of some of the most innovative retail experiences and company headquarters in Manhattan.
In addition to our candid conversation with Saint John, the event will feature Recode’s signature unscripted interviews with CEOs like Laura Alber of Williams-Sonoma, Matt Salzberg of Blue Apron and Andy Dunn of Bonobos; the founders of brands popular with millennials such as Sweetgreen and Glossier; and even NBA Commissioner Adam Silver, who will be joined by Fanatics Executive chairman Michael Rubin for a discussion about how the world of licensed sports merchandise is being reinvented in the on-demand age.
This article originally appeared on Recode.net.