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Jeff Berman is leaving Whalerock, the company behind Kim Kardashian’s Kimoji

He’s going to Greylock.

Jeff Berman
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Jeff Berman, who spent the last four years bringing people like Kim Kardashian and her Kimoji to your phone, is ready to do something else.

Berman is leaving his post as president of Whalerock Industries, the company that helps entertainers like the Kardashians and entertainment companies like Viacom and Sirius XM figure out/manage their digital strategies.

He’ll become an executive in residence at Greylock Partners. That is, he’ll help out at the venture capital company until he figures out what he wants to do next, presumably something else that involves media and tech.

Berman’s resume includes stints running digital media for the NFL and revenue for MySpace — and several years as an aide for U.S. Senator Chuck Schumer.

Whalerock CEO Lloyd Braun will continue to run his company, which he founded after long runs in Hollywood (Brillstein-Grey, ABC) and a shorter one in tech (Yahoo). In 2015, he came to the Code Media conference to explain what he was doing, along with Tyler the Creator. It made for an entertaining conversation.

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