Apple reported today that iPad tablet sales passed 11.4 million during its fiscal third quarter, up 15 percent from the same period a year ago.
The last time Apple posted year-over-year iPad growth was more than three years ago — the holiday quarter of 2013, when Apple sold a record 26 million iPads.
Why the surge?
Apple launched several new iPads this year, including a refreshed iPad Pro lineup in June and a lower-priced full-size iPad in March, which seems to have been popular: The average iPad selling price last quarter was $435, down from $490 a year ago. As a result, iPad revenue was up just 2 percent year over year, a slower growth pace than unit sales.
Overall, tablets sales are declining, thanks in part to big-screen smartphones.
And the story of Apple’s iPad, which launched in 2010, has gone from runaway hit to sagging sales to this current stage, where tablets have many clear use cases but also aren’t taking over the world.
This article originally appeared on Recode.net.
We have a request
Most news outlets make their money through advertising or subscriptions. But when it comes to what we’re trying to do at Vox, there are a couple of issues with relying on ads and subscriptions to keep the lights on:
1. Advertising dollars go up and down with the economy. We often only know a few months out what our advertising revenue will be, which makes it hard to plan.
2. We’re not in the subscriptions business. Vox is here to help everyone understand the complex issues shaping the world — we believe that’s an important part of building a more equal society. And we can’t do that if we have a paywall.
It’s important that we have several ways we make money, and that’s why we ask readers for help keeping Vox free. Our goal today is for 47 Vox readers to pledge an annual financial gift to Vox to help us keep our work free for everyone. Will you become one of them?
Yes, I'll give $120/year
Yes, I'll give $120/year
We accept credit card, Apple Pay, and
Google Pay. You can also contribute via
