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A week after its IPO, Blue Apron’s stock is about 25 percent below its IPO price

Not so fresh out of the box.

Rani Molla is a senior correspondent at Vox and has been focusing her reporting on the future of work. She has covered business and technology for more than a decade — often in charts — including at Bloomberg and the Wall Street Journal.

A week after meal delivery company Blue Apron launched on the public markets, its stock has mostly traded below its IPO price. The stock priced last week at $10 a share and is now at about $7.60, a 24 percent decline on an already lowered IPO price.

While no direct news has sent the stock down, Blue Apron faces a number of challenges, including how it’s going to make more money off existing customers and whether it will be able to compete with Amazon’s latest push into food delivery with its proposed acquisition of Whole Foods.

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