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Following in the footsteps of a host of e-commerce startups, Amazon’s fashion division is testing a service that lets Prime members take seven days to try on clothing orders at home before deciding on what to buy.
The service — called Prime Wardrobe — lets customers pick from more than a million products across men’s and women’s fashion, as well as baby clothing. Shoppers have to order at least three items on the low end, but can order up to 15 pieces in a box. Keep three or four items, and customers save 10 percent. Keep five or more and the discount increases to 20 percent.
The move is the latest in a series of aggressive bets Amazon is making to raise awareness for its growing selection of fashion items. The company has created several of its own clothing brands over the past year and also introduced an Alexa device called the Echo Look geared toward fashion seekers. Now, it is lowering the barrier to customers trying out clothing.
Unlike other try-on-at-home services from fast-growing startups like Stitch Fix and Dia & Co., Amazon is not charging Prime members any sort of extra styling fee — which also let the startups cover returning shipping costs. But that’s perhaps for good reason: There’s no Amazon stylist recommending products like there is with the other services. At least for now.
In the men’s fashion world, the startup Bombfell does both: Offer a stylist-recommended set of clothing, but without the fee. A startup called JackThreads briefly offered a similar offering as Prime Wardrobe for men, but the company has since gone out of business.
Some Amazon customers may already use free returns — when available — as a hack to try on different items before committing to buy them. Prime Wardrobe may appeal to those customers, but may also be attractive to those who can’t, or don’t want to, pay in advance for a bunch of stuff they may end up returning.
Amazon includes a return label with the box, and customers can either drop returns off at a UPS location or schedule a free pick-up through Amazon. Shoppers are charged if they don’t notify Amazon within seven days of which items they are returning.
This article originally appeared on Recode.net.
