Twitter is ready to try another TV commercial.
The company unveiled a new TV spot today featuring Chance the Rapper, and says the 60-second commercial will run tonight on ABC against “The Bachelorette.”
The commercial includes the tagline #SeeEverySide, and shows the musician asking his Twitter followers for suggestions of songs to play for a concert. Twitter explained the campaign in a blog post. “Twitter lets me see what’s happening from every point of view, all perspectives, every side,” the blog reads.
Twitter last tried a TV commercial almost two years ago, but the video was a little tough to follow. This new spot, unveiled during the Cannes Lions advertising festival, does a better job of providing an example of why you might actually use the service — like to interact with your favorite musician. (If you use Twitter, Chance the Rapper might take your song suggestion!)
Twitter, of course, has been trying for years to jump-start its user growth and explain to people what Twitter is for and why they should use it. A Twitter spokesperson says the commercial will air during a number of upcoming TV programs on networks like BET and TNT, and the campaign will also appear across digital properties.
This article originally appeared on Recode.net.