Here’s a chart that Facebook investors will love.
Kleiner Perkins Caufield & Byers partner Mary Meeker published her annual Internet Trends Report Wednesday, presenting the data in rapid-fire fashion onstage at Recode’s annual Code Conference.
One slide charted the user growth of Facebook’s four consumer apps: Facebook, Messenger, WhatsApp and Instagram. Hard to miss was the fact that Facebook, the company’s core moneymaker and largest product by far, actually grew slower than the other three apps under Facebook’s umbrella.
Part of that is that Facebook started from scratch, whereas the other apps had the benefit of being “owned by Facebook” and pushed by the company to its existing user base.
But it’s also a reminder of just how dominant Facebook has been in the world of consumer communications, and how many eyeballs the company has at its disposal for selling ads down the line. That’s key, considering Facebook may be finally running out of places in News Feed to show people ads.
This article originally appeared on Recode.net.