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Comcast shuffles its digital ad business

Freewheel CEO Doug Knopper, who sold his startup to Comcast two years ago, is leaving.

Comcast Deal Merger NBC Universal Approved By FCC William Thomas Cain / Getty
Peter Kafka covers media and technology, and their intersection, at Vox. Many of his stories can be found in his Kafka on Media newsletter, and he also hosts the Recode Media podcast.

Comcast is shuffling its digital advertising business: One exec is leaving, and the cable giant is looking to hire a new one.

Doug Knopper, the CEO and co-founder of Freewheel, the digital video ad company Comcast bought for more than $360 million in 2014, is heading out. Knopper’s co-founders Jon Heller and Diane Yu are staying.

Meanwhile, Comcast* is looking for a new executive to join the company and manage a group that combines Freewheel and other ad tech companies Comcast has picked up over the past few years.

That person would report up to Marcien Jenckes, who heads up advertising for Comcast’s cable unit and has been looking to fill that role for a few months.

* Comcast’s NBCUniversal unit is an investor in Vox Media, which owns this site.

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