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Full video: Tasty GM Ashley McCollum and chef Marcus Samuelsson at Code Media

Food recipe videos have become the fastest-growing part of BuzzFeed’s digital publishing business.

As the general manager of BuzzFeed’s Tasty, Ashley McCollum is in charge of those food recipe videos you see copied all over Facebook—copied because they are so phenomenally successful. Marcus Samuelsson is the chef and owner of Red Rooster Harlem, but he is also growing a multichannel food empire. The two discuss the future of food and advertising in the digital world with Peter Kafka onstage at Code Media.


This article originally appeared on Recode.net.