Google’s share of the search ad market is expected to grow

Google’s share of the search ad market is supposed to grow to more than 80 percent by 2019, according to research firm eMarketer.

While the company’s dominance of the search ad market is to be expected, its growing market share is bad news for competing companies, including Microsoft, Yelp and AOL.

Last year, Google held 75.8 percent of the search ad market, bringing in $24.6 billion in revenue from search ads. That’s expected to grow to $36.62 billion in revenue, or 80.2 percent of the market, in 2019.

That all comes at the expense of Microsoft, Yelp and Verizon-owned AOL, which are expected to lose market share down to 6.6 percent, 5.8 percent and 1.1 percent of search ad spending, respectively.

Monica Peart, an analyst with eMarketer, said in a statement that Google has mobile search to thank for the growth.

“Google and mobile search as a whole will continue to benefit from this behavioral shift,” she said.

eMarketer

This article originally appeared on Recode.net.

Explanatory journalism is a public good

At Vox, we believe that everyone deserves access to information that helps them understand and shape the world they live in. That's why we keep our work free. Support our mission and help keep Vox free for all by making a financial contribution to Vox today.

One-Time Monthly Annual

$95/year

$120/year

$250/year

$350/year

Other

$

Yes, I'll give $120/year

Yes, I'll give $120/year

We accept credit card, Apple Pay, and Google Pay. You can also contribute via