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GoPro now really needs its drones to sell. It missed sales estimates for the fourth quarter.

Sales of $541 million missed Wall Street’s mark of $574 million.

GoPro CEO Nick Woodman
Asa Mathat for Vox Media

GoPro still isn’t profitable, and it’s unclear whether the company’s second attempt to revive sales with its now relaunched Karma drone will help.

For the fourth quarter, GoPro reported profit of 29 cents a share on sales of $541 million. The camera maker beat Wall Street’s profit estimate of 22 cents a share, but missed on the sales target of $574 million.

The stock plummeted 13 percent in after-market trading.

GoPro’s previous quarter closed with an embarrassing recall of its Karma drone in November. The drone was on the market for less than three weeks before being recalled after some customers complained of a power failure that caused the aircraft to fall from the sky. GoPro announced Wednesday that the battery issue had been resolved and the Karma is now for sale again.

But the sporty camera company faces fierce competition in the drone industry, where the Chinese drone maker DJI dominates the market. Other drone makers have been unable to compete. Both 3D Robotics and Parrot, two companies that competed with DJI, have announced a move away from the consumer drone space, with 3DR abandoning its manufacturing arm altogether to focus completely on software for commercial drone applications.

GoPro did announce growth in the reach of its brand in the latest quarter, reporting YouTube uploads of GoPro-related content up 35 percent from last year and an 86 percent rise in views on the platform.

Still, at the end of last November, the company announced it was shuttering its entertainment division and laying off 200 full-time employees. The then-president of GoPro, Tony Bates, also left the company last year.

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